It’s all too common to set up your account, generate the tracking code and slap it into the backend of your website. But just a few more steps will provide you the data you really need.
Posts by Colleen Campbell
Colleen brings over seven years of digital marketing and communication experience to the team, with a focus on building data driven strategies and leveraging online tools to support fundraising and communication strategies. She joined Firefly in 2013 and uses her strong project management skills, creativity, and passion for data analysis to every engagement. Prior to joining Firefly, Colleen worked in development and communications for The Global FoodBanking Network, where she developed their online fundraising and communication strategy and managed a major website redesign and online marketing tool migration project. Colleen received a B.A. in international affairs from the University of Colorado. A Chicago native now living in Milwaukee, she loves exploring the great outdoors, traveling, and attempting to learn to cook.