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Humane Society of Silicon Valley (HSSV) had a bare bones, placeholder site used to promote the ‘quiet phase’ of their capital campaign. When they were ready to take their fundraising efforts public, it was time to get serious about creating a beautiful microsite to begin public fundraising.  The HSSV team wanted an interactive, emotionally impactful site that served up compelling content that their visitors would want to spend time with.  Their requirements included developing a flexible site that could serve up different types of custom functionality over time.  They also hoped we could make it easy for staff to update throughout the campaign lifecycle.  We said “Woof woof woof!” (Translation:  We sure can!)

Translating Design from Print to Screens

HSSV wanted to use their home page in a long scroll, innovative way.  They had a story to tell and the homepage can be a powerful tool to promote engaging conversion pathways for different audiences. Wireframes (the blueprints of the digital design world) were created to determine the placement of content blocks, hero images and form fields to visualize the layout and usability on a wide variety of screen sizes. They provided us with an initial campaign branding guide to follow and our designer translated the look and feel into a gorgeous design for the web.

Michelle Wilczynski, Client Services Director:

This site had some pretty complex functionality requirements but was built in such a way that it’s easy for the client to maintain on their own. And it gives them as much flexibility as possible not knowing what their campaign needs will be for their page in a year from now.

Serious (Bow) Wow Factor

Plenty of unique artistic and functional treats are packed into the microsite to make it a real show stopper.  We designed two different versions of the homepage – one with video and the second with a vibrant, static image.  HSSV can test conversion between the two or alternate them as desired.  Hand-drawn illustrations in campaign-branded colors and styles mix with photography for a unique visitor experience.  Visitor-generated story collection helps keep supporters engaged and curates fresh content.

Launch Site >

Bernadette Cruz, Director of Marketing:

Working with Firefly was an amazing experience! The entire team was professional, creative, resourceful, and dedicated to our project. I am so delighted and proud of what they created for us and I can’t wait to work with them again soon. Our Development Director says this is the best campaign website she has ever seen!

Teaching New Tricks to Accidental Techies

HSSV wanted us to take a flexible approach with site design and development.  We’re certified experts in the Luminate CMS and set the site (and staff) up for success with features like these:

  • Promotional boxes can be turned on and off to showcase different features and events.
  • It’s easy for the HSSV team to quickly publish new content with the features they need.
  • The donor list on the home page adds new supporter names in real time as gifts are made.

Beautiful Sites That Behave Beautifully

Does your website give you the warm fuzzies or the cold shoulder?  If you need a fresh new face, contact us!  Our designers know how to tell your story with images, fonts and colors. Our developers make sure that everything looks great and works well on phones, tablets and good old desktops.  Whether your mission is focused on four legged friends or another awesome cause, Firefly will design and built a site that meets even the most complex of functional requirements.  Toss your thorniest website woes our way and we’ll figure out a great solution.

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