Making Magic With Google AdWords Accounts
NCOA had two Google AdWords accounts – a free nonprofit grant account and the paid campaign account. Firefly used the free grant account to test keywords and ads. We used the ad performance data available from the grant account to identify the best performing, lowest cost ads and then ran them in the paid account. This strategy allowed the ads to run for a longer period of time each day and increased the total number of visits generated by search ads.