See Our Work
“Every interaction with Firefly reinforced that I made the right decision in selecting them as a partner in our online communications efforts. ”
Leah Rush, Midwest Democracy Network more testimonials »Raise Money….FAST!
- Client
- Friends of the Earth
- Summary
Friends of the Earth was reaching the end of the year and had no online fundraising plan on the table. They called on Firefly to assist with creating an online fundraising strategy fast using the Salsa tools they had.
- Problem
It was already late November and no online fundraising plan had been discussed by the FoE staff. The organization had been soliciting donations from their online email list for several years with a varying degree of success. They typically implemented online fundraising best practices, though never knew if they were being effective or what they could be doing better.
- Solution
Firefly worked with FoE staff to create a detailed year-end fundraising plan that included specific deliverables, deadlines and creative themes. Firefly also developed a dynamic content script that decreased the amount of time the FoE team was spending creating nearly fifty versions of each email they sent out to constituents. Firefly also assisted in designing new images for the year-end campaign and provided creative direction on the content of the donation solicitation messages.
This campaign helped FoE have their most successful online fundraising month ever. The messages driven by Firefly’s planning and design generated high open rates, click-through rates and response rates. FoE increased the amount of money raised by 56% and the number of gifts by 55% in the month of December alone, helping the organization surpass their fundraising goals for the year.
