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Custom Alumni Finder Gets Results!

Custom Alumni Finder Gets Results!

Client: Yeshiva University

The Office of Alumni Affairs at Yeshiva University hoped to locate alumni with whom they had lost contact in order to grow their house file and increase online giving.

Problem

The Office of Alumni Affairs at Yeshiva University had lost contact with thousands of alumni over the years because the school did not have their email addresses. YU wanted to grow their alumni house file, add email addresses to existing records, and increase their online fundraising.

Solution

Firefly Partners designed and developed an integrated online campaign called YU Alumni Finder using a wide variety of the Convio Luminate Online tools. A branded landing page, yearbook photo slideshow, and directories were built using the PageBuilder module.

We built out something that knocked people’s socks off – and got immediate results! YU supporters can use ‘Class Decade Directories’ to view all lost alumni from YU’s three undergraduate schools as well as sort and filter the listings based on name, school, and graduation year. Users submit the lost alumni’s email addresses using customized forms created in the Surveys tool. The lost alumni then receive an email asking them to verify their identity and sign up for email updates.

Firefly Partners took it a step further with social media integration – we developed a custom tab with yearbook photo slideshow on YU’s Alumni Affairs Facebook page. This allowed YU to publicize the campaign and made it fast and easy for visitors to jump right over to the Convio-hosted online directories.

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Custom Alumni Finder Gets Results!
Custom Alumni Finder Gets Results!