Clients Love Firefly

Animal Welfare League of Alexandria

Animal Welfare League of Alexandria

Client: Animal Welfare League of Alexandria

AWLA had a web presence that needed some help. Firefly was recommended to them by another animal welfare organization – and we took them to a whole new level.

Problem

Since 1946, the Animal Welfare League of Alexandria has been a resource and a shelter for homeless animals. Their website was having a negative impact on their ability to fund their mission. Online donations and communications were not consistently branded, and their site was difficult to update.

Solution

Firefly realized right away that AWLA was not taking full advantage of their set of Convio tools. They were using Team Raiser only, but had the rights to use much more. Firefly recommended the use of Convio’s Page Builder to host the website, and move all online fundraising and communication efforts to this one single platform. This created both savings and efficiencies for AWLA. The new website is a wonder to behold! It is bright, engaging and easy to maintain. We provided a full design and development process as well as creating new online fundraising forms and stationery. Firefly integrated their adoptable pet data right into the Convio site, making it easy for supporters to see all animals available for adoption. Firefly trained the staff before the new site launched and we continue to support them as they expand their online sophistication.

Tools and Services

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Design

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Animal Welfare League of Alexandria