Clients Love Firefly

Brand Spankin’ New

Brand Spankin’ New

Client: Harm Reduction Coalition

Harm Reduction Coalition was pumped for a complete transformation! They needed a new brand, a new website and new online tools, including a new CRM. Firefly was ready for the challenge of leading their organization through a complete makeover of their online presence.

Problem

Harm Reduction Coalition knew that their whole online and data systems needed the boot. They needed one partner who could handle all of these important elements. HRC selected Firefly to help with a massive project – redesign their brand from the ground up, design and develop a new website on Word Press, implement the Convio Luminate Online tools, and migrate supporter data into the Convio Common Ground CRM. We rolled up our sleeves and got to work!

Solution

Firefly held an in-person design discovery session at HRC’s New York City office with several staff to discuss their new brand, online audiences and actions, and website look and feel. We created a style guide and business card, fact sheet, and letterhead print materials as well as a master PowerPoint presentation template. Once the new brand was locked down, we applied it to the website and seamlessly integrated their fresh new look into streamlined grassroots action alerts and donation forms.

Tools and Services

Technical

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Design

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Brand Spankin’ New
Brand Spankin’ New