Clients Love Firefly
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Firefly has been excellent at identifying our needs and taking steps to help us achieve them quickly and with great customer service. Ira and Julia have stayed on top of our many simultaneous projects, completing everything on time.
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The team at Firefly went out of their way to ensure our new site met all of our needs.
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Firefly services are truly the gold standard in web support for nonprofits. Extremely personable and meticulous project managers coupled with capable and knowledgeable producers make this an awesome company to collaborate with.
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Working with Firefly on our Team Raiser was a wonderful experience. Their knowledge of the system and quick thinking is unparalleled. They are responsive to questions and suggestions and always available with a friendly attitude. We loved working with them.
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Firefly was a great asset to have during our Convio implementation. Their accessibility, knowledge, and leadership provided us with the knowledge and confidence to maintain our website effectively and efficiently.
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Firefly does amazing work. They not only deliver professional work on time, but do so with friendly, professional service. In 16 years of being in the Internet industry, they are, by far, the best vendor I've ever worked with.
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Firefly took the time and energy to go above and beyond the call of duty for Sharsheret. Many thanks on behalf of all the women and families we serve at Sharsheret. We are grateful and look forward to our continued work together.
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It was such a pleasure working with Firefly. The staff is so skilled and they made the design process collaborative and fun. Thank you for making us feel a part of the process, answering questions and provide training and guidance when necessary. You are a dynamite team!
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I was really impressed that the outcomes of the web design reflected the vision and values we expressed at the beginning of the project. Firefly works quickly, is very responsive, and stayed in continuous communication with us during our very ambitious timeline.
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Firefly has been an excellent partner to work with. Our projects have exceeded our expectations and have been delivered on time and within a set budget.
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Firefly delivered a comprehensive, manageable timeline for our project and delivered every step of the way. They met all of our expectations. It was a pleasure working with our project manager and everyone at Firefly.
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Every interaction with Firefly reinforced that I made the right decision in selecting them as a partner in our online communications efforts. I hope to be working with Firefly for many projects to come!
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Maureen and the Firefly team were amazing. We were operating within a tight timeline and everything was done on time and done right! The Firefly team was responsive and truly listened to us.
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Each interaction with Firefly was pleasant, professional, and respectful. The team was knowledgeable and they were willing to work within our budget. Everyone was mindful of how our time and resources could best be used.
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Firefly understood our needs and budgetary constraints. From kick-off to completion, the Firefly process has been one of the most satisfying and successful that I have been involved with in my twenty year tenure in nonprofit executive management.
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Working with the Firefly team was a pleasure. Their creativity, project management, technical know-how, and guidance resulted in a beautiful new website and a painless database migration.
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Though I feel empowered and ready to manage our site, I will miss Firefly terribly! I wanted to say thanks for focusing so clearly on your clients. From our first call to our last, I have felt respected and valued at every turn. It's been a real pleasure.
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Though I feel empowered and ready to manage our site, I will miss Firefly terribly! I wanted to say thanks for focusing so clearly on your clients. From my first call with Firefly to my last, I have felt respected and valued at every turn. It's been a real pleasure working with Firefly.
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We were pleased with how efficiently the project was handled. Firefly made sure we had the knowledge and tools to make our own adjustments after the completion of the project.
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Firefly worked quickly, efficiently, and within budget to produce a high-quality product. You managed to solve one of our biggest event registration challenges!
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I love Firefly Partners! They consistently exceeds my expectations. Firefly is truly part of our team. The entire staff is wonderful to work with, and you can tell they really care about their clients.
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I am always impressed with the Firefly team. Not only are all of my projects wrapped up in a wow-that-was-quick manner, but I am treated to impeccable customer service. Firefly invests genuine thought and time into their clients' projects.
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Firefly is extremely knowledgeable and sensitive to non-profit needs. After a stream of nightmare technology consultants, Firefly was a very welcome change. Looking forward to our next project together.
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Our Firefly team provided consistent quality service and admirable flexibility as the project unfolded.
Planning for Online Fundraising
Client: Children's Defense Fund
The Children's Defense Fund (CDF) grew out of the Civil Rights Movement under the leadership of Marian Wright Edelman. Firefly assisted CDF in the development of a long-term online fundraising plan that included specific goals, began soliciting donors more regularly and was coordinated with their direct mail campaigns.
Problem
For many years, CDF had a large direct mail program that solicited tens of thousands of donations per year and had more than one million contacts. However, this success was not converting into success with their online fundraising campaigns. Their fabulous staff is extremely skilled in using the Convio system, but their efforts regarding online communication and advocacy were not giving them the results CDF needed. Firefly saw huge opportunity for optimizing their newly designed website into a 24/7 online fundraising machine!
Solution
Firefly’s first step was to provide a deep review and analysis of CDF’s current website, email communication and supporter data. The findings were presented at a strategic planning meeting, and served as the spark for a high-level conversation about organizational goals around online communication. Firefly took a multi-faceted approach to improve CDF’s online fundraising, including creating a year-long campaign communication calendar which planned out email solicitations and appeals. Firefly also focused on optimizing the organization’s website. This included adding a prominent donate button in the header, adding feature slides on the homepage slideshow to highlight fundraising campaigns, and making major improvements to the fundraising site section.
The Firefly team created five, multi-part campaigns that targeted various segments of the email list over time. Many campaigns highlighted the success of past activities and emphasized the need for support in the current difficult economic climate. Other campaigns followed seasonal themes. This included sending a Flash Mother’s Day eCard with a donation or ‘Back to School’.
These campaigns resulted in increasing the number of online donations to the highest level in CDF’s history and raising more general funds than in past years. Most importantly Firefly’s work doubled the number of monthly donors, whose support will provide CDF with a stream of online gifts throughout the year. After this initial engagement was over, CDF turned to Firefly for a new website design and was extremely happy with the results.
