Clients Love Firefly

Integration Turns ‘Likes’ Into Real Action!

Integration Turns ‘Likes’ Into Real Action!

Client: Sojourners

Sojourners has worked hard to build an active Facebook community. Their followers wanted more – so it was time to integrate their Convio online marketing tools with their social media network.

Problem

Sojourners has a very active Facebook page community with over 21,000 followers. The organization wanted to improve their integrated communications and give their social media followers the ability to take action directly on their Facebook page. Sojourners also wanted Facebook users to share their support for the organization – spreading the word and growing their network.

Solution

Firefly Partners developed a custom action tab in the Sojourners Facebook space that was dynamic and affordable. We integrated Convio forms for donations, email sign up, and even built a process for submitting action alerts to federal legislators. Using stunning photos and graphics designed by Sojourners, the forms were built in Convio and customized on the Facebook page with Convio APIs.

To encourage social media sharing and organizational promotion, Firefly built custom share images on Sojourners’ website. These beautiful images are easily shared on supporters own Facebook walls, websites, and blogs. Anyone taking an action via Facebook was able to grab and post these images, which were linked back to the Sojourners site. This has given Sojourners another channel to promote a variety of opportunities for supporters to take action.

Tools and Services

Technical

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Social

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Integration Turns ‘Likes’ Into Real Action!