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Website Design & Development

Website Design & Development

Client: Morris Animal Foundation

Based in Denver, Morris Animal Foundation advances health and wellness research for animals. Seeking a fresh website that served their diverse audiences, MAF contracted Firefly Partners to design and build over the course of six months a new main site and develop tools that would allow donors and supporters to engage with the foundation easily.

Problem

MAF hadn’t refreshed their website in many years and knew they needed to overhaul their web design and information architecture in order to keep up with the needs and expectations of their supporters.

Solution

Firefly focused on redesigning the main MAF website in the Convio CMS with the specific goal of providing the organization’s many audiences – from veterinarians to researchers to committed donors – the resources they needed to support animal health research. Once we had identified the organization’s primary and secondary audiences, Firefly and MAF worked together to outline the needs of each audience and provide specific paths of engagement via the MAF website for each.

These paths were incorporated into a warm design that enhanced rather than recreated the Morris Animal Foundation brand. The new site invites supporters to sign up, donate, and get involved on every page. Firefly also built a new, dynamic navigation that allows anyone who visits the site to locate the information or services they seek. Veterinarians support MAF by sending cards to their clients via the eCommerce tool. Researchers are able to find funding guidelines and identify research that has already been carried out. And committed supporters now have the ability to raise funds in honor of a special pet and tell their stories.

Tools and Services

Technical

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Design

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Website Design & Development