What We Do
“Maureen and the Firefly team were amazing. We were operating under very tight time constrictions and everything was done on time and done right! ”
Curt Chadbourne, Maine Public Broadcasting Network more testimonials »Messaging Mojo
Are you bored by your organization’s online content? If you can’t keep your eyes open when perusing your latest eNewsletter, it’s pretty likely that your supporters feel the same way. Firefly’s crackerjack writers will take your draft text or direct mail appeal and craft it into something fresh and fabulous that works on the web. We can also help you integrate social networking tools like Twitter, Facebook and whatever the newest one is that no one has heard of yet.
Communication Evaluation Overview
It’s a common problem for many nonprofit organizations – you need a little help getting the true voice of your organization into every piece of communication. From overhauling the look and feel of your enewsletter templates or drafting fresh content for your website, your character and personality needs to genuinely shine through to your supporters. Great content will keep your community engaged and interested in your work and make it easy for them to proudly spread the word about all the good you do every day.
- Audit/Review – Let’s take a look in the rear view mirror, shall we? Our strategy experts will collect and analyze key data to get a feel for what’s worked and what’s missed the mark. We recommend reviewing your website, online forms and messages so we can see what is (and what isn’t) resonating with your audience.
- Recommendations – Firefly takes our findings and views them through the lens of best practices in today’s online world. We write up a detailed set of findings and recommendations which is reviewed with your team. Lots of interesting discussions and brainstorming takes place at this point to determine the tactics you want to use going forward. These decisions are laid out to create an implantation plan with dates and responsibilities so things get done effectively and logically.
- Implementation – Make it so, Number One! Now that we have a plan in place, it’s time to work it. Together your team and Firefly may work on some of these common tasks:
- Redesign and build new email templates
- Update the style and tone of content on emails/newsletters/ website
- Liven up content and layout of donation forms/emails
- Create new graphical elements for your site/emails for branding and consistency
- Freshen up and build depth into your social networking presence
