Clients Love Firefly

Featured Social Projects

National Marrow Donor Program

It had been 2 years since we first worked with the National Marrow Donor Program team to launch their signature Be the Match on Campus fundraising campaign. After years of success, the team came back to us asking for strategic guidance on how to modernize the look and streamline the administrative work. The program had grown to more than 100 campuses, after all, so being efficient and finding new ways to engage supporters became Priority #1.


Sojourners has worked hard to build an active Facebook community. Their followers wanted more – so it was time to integrate their Convio online marketing tools with their social media network.

Yeshiva University

The Office of Alumni Affairs at Yeshiva University hoped to locate alumni with whom they had lost contact in order to grow their house file and increase online giving.

The Wilderness Society

The Wilderness Society had lots of followers on Facebook. They prioritized the need to allow followers to convert to supporters within the Facebook space. Firefly laid out a plan to bring their Convio tools into their Facebook account, where they could put that popular supporter space to use. A secondary priority was addressing the needs of another segment of their supporters – mobile users. We think that supporters should be able to make donations no matter what device they are using!

National Parks Conservation Association

Since 1919, the nonpartisan National Parks Conservation Association (NPCA) has been the leading voice of the American people in protecting and enhancing our National Park System's most significant lands and landmarks. NPCA has had great success in creating a large Facebook following. As a first step of their social media plan, they focused their early efforts on simply growing their number of fans. Now it was time for conversion - NPCA needed to add methods of engaging and converting these fans into action-takers. Firefly applied our expertise in best practices to the full set of project components.