Clients Love Firefly

Featured Strategy Projects

Colon Cancer Alliance

Based in New York City, the Colon Cancer Alliance (CCA) is the oldest and largest national patient advocacy organization dedicated to ending the suffering caused by colon cancer. In order to increase rates of screening and survivorship, the CCA provides patient support, public education, supports research and conducts advocacy work across America.

Tufts Medical Center

Tufts Medical Center, based in Boston, is an academic medical center whose goal is to offer the best patient care while teaching future physicians the best in medical care and ethics. The Medical Center was founded in 1796 with contributions from local Bostonians. It still relies on supporters today. The Medical Center's Development Department knew their Giving page needed some love. While the functionality worked, the Giving Pages didn't clearly communication the Medical Center's message and the information was difficult to navigate. Firefly was hired on to refresh the Giving section of the website with a better layout and messaging that more clearly presented the fundraising team's priorities.

Friends of the Earth

Friends of the Earth (FoE) was reaching the end of the year and had no online fundraising plan on the table. They called on Firefly to assist with creating an online fundraising strategy fast using the Salsa tools they had.

Children's Defense Fund

The Children's Defense Fund (CDF) grew out of the Civil Rights Movement under the leadership of Marian Wright Edelman. Firefly assisted CDF in the development of a long-term online fundraising plan that included specific goals, began soliciting donors more regularly and was coordinated with their direct mail campaigns.

Morris Animal Foundation

Based in Denver, Morris Animal Foundation advances health and wellness research for animals. Seeking a fresh website that served their diverse audiences, MAF contracted Firefly Partners to design and build over the course of six months a new main site and develop tools that would allow donors and supporters to engage with the foundation easily.

Friends of the Earth

Friends of the Earth (FOE) and their federation of grassroots groups in 77 countries defend the environment and champion a more healthy and just world. They are progressive environmental advocates who pull no punches and speak sometimes uncomfortable truths to power. Their approach has yielded victories protecting the planet and its people for four decades. FOE had been aggressively implementing online fundraising and online advocacy campaigns to engage users. However, FOE staff did not have the expertise to evaluate the effectiveness of its website, advocacy, email or fundraising campaigns. Firefly was engaged to provide analysis and strategic planning services to help define the direction of future online communication efforts.