Clients Love Firefly

Our Values

Team Firefly dedicated time at our 2009 annual retreat and selected our core values. We felt that it was time for our company to define our shared beliefs as well as describe the ways we promise to work with clients and each other.  

Sadly, Zesty did not make the final cut.

We continue to refer back to our values in our daily work, and are proud to share them with you.



People have the information they need to make decisions in the organization in which they are engaged, the motivation to make the decision in the best interests of the organization and the authority to make these decisions.


Behaving with an intuitive sense of honesty and truthfulness in regard to the motivations for one's actions. This is demonstrated through consistently applied values and principles in all interactions.


Discovering new ideas and concepts, or new associations between existing ideas and concepts, fueled by either conscious or unconscious insight. Approaching ideas or problems in inventive and unusual ways in order to understand them better and implement solutions in an innovative manner.


Shared influence, responsibility, understanding, and decision making between individuals, resulting in a joint commitment to success. Recognition of each other’s legitimate interests and a promise to resolve differences in an atmosphere of trust.


Having the independence to determine and actualize a healthy and appropriate equilibrium between work life and personal life. Recognizing that each person’s work and life allocation will change over the long term.