Clients Love Firefly


The Firefly team has over one million years of combined experience doing online work in the nonprofit world.  Ok, that’s not true.  But what is true is that we are a tight, cohesive and high-functioning team made up of hard working professionals who are geeky (but understandable).

Firefly Management

Jen Frazier


Firefly is headed up by Jen Frazier. Jen brings over ten years of nonprofit online and email strategy and marketing expertise with her to every project at Firefly. Jen has managed and directed hundreds of online campaigns and is a nationally recognized expert in best practices in online engagement. Through her years of working with many of Planned Parenthood’s local offices, Jen has become extremely well versed in the overall needs and realities of smaller nonprofit organizations.

Maureen Wallbeoff


Maureen Wallbeoff, our Vice President, was with Planned Parenthood of Connecticut. Over her 16 year tenure, she rose from clinic assistant to the Director of e-Business for the organization. She possesses more than a decade of online campaign development and project management, along with a deep understanding of the strategic business needs of the nonprofit sector. A skilled presenter and facilitator, Maureen loves to bring people together to have authentic conversations that create consensus within an organization. She lives in Connecticut and is currently getting up the courage to teach her daughter to drive.

Read Maureen's blog posts on the Firefly Blog

Renee Dunn


Renee Dunn,Technical Services Director, has been building web sites for over ten years. Renee has worked at GetActive and Convio as a web developer, project manager and information architect. Renee has strong experience building sites on a variety of open-source and proprietary platforms and working with jQuery and APIs to build custom solutions. Renee is based in Fredericksburg, VA and enjoys traveling and scuba diving.

Jen Maceyko


Jen Maceyko, Client Services Director, has more than five years of nonprofit experience, particularly in international affairs and publishing. She was a project manager at Firefly for two years and continues to manage a number of client projects. Jen cut her online teeth as the Online Content Manager at Conservation International, where she was responsible for implementing the digital communication strategy, migrating individual programs into the organization’s flagship website and empowering content managers to tell their stories through a host of multimedia outlets. In a former life, she was a writer and editor with a penchant for the Chicago Manual of Style.

Sales and Administration

Andrea Berry


Senior Business Development Manager, Andrea Berry, has more than a decade of fundraising experience particularly with schools and education agencies. Prior to joining Firefly, Andrea was the Director of Partnerships and Learning at Idealware where she trained thousands of nonprofits in fundraising and communications techniques and best practices. Passionate about matching the right strategy with organizational needs, Andrea is excited to be a member of Firefly’s sales team. Residing in Portland, ME with her husband and daughter, Andrea spends her free time exploring Maine’s rocky coastline, gardening, and trying her hand at urban beekeeping.

Christy Felton


Christy Felton, Business Office Manager, has spent the last thirteen years managing and streamlining small businesses. She has a passion for doing a great job, no matter how big or small, and tying up loose ends. She is a Colorado native, who currently lives out of Longmont, with her husband on their organic farm. When she is not busy organizing, she balances her life creating poetry, greeting cards, and glass art.

Valerie Petersen


Valerie Petersen, Marketing Coordinator, has over five years of marketing and communications experience in a variety of settings including advertising and PR firms as well as nonprofit and corporate settings. Most notably, Valerie worked at United Way of Lake County as a Marketing Communications Manager, where she implemented strategic marketing and communications programs that earned some unique accolades including a Blackbaud Innovator Award, a nomination in the TED Ads Worth Spreading Challenge and media placements in the Chronicle of Philanthropy, USA Today and Business Week. Valerie's background and passion in social media, marketing and communications allows her to maximize the value of a brand across multiple communication channels. Made in the 80s, but truly a child of the digital age, she speaks fluent Facebook and Twitter (among other social media platforms, including a personal blog). She spends her free time running, bargain shopping and eating chocolate (although not necessarily in that order.)

Project Management

Colleen Campbell


Colleen Campbell, Project Manager, is used to wearing many hats and has nonprofit experience in volunteer management, development, and online communications. Prior to joining Firefly, Colleen worked with The Global FoodBanking Network where she led a major website redesign and database migration and built an online community of supporters from the ground up. She has a passion for social media for social good and for learning new tools. Colleen is a Chicago native now living in Milwaukee, and loves exploring the great outdoors, traveling, and attempting to learn to cook.

Patrick Digiulian


Patrick DiGiulian, Project Manager, joined Firefly in 2016 and has five years of experience working on digital teams at national nonprofits. Prior to Firefly, Patrick worked at The Pew Charitable Trusts helping move policy through online advocacy. Additionally, he helped manage online marketing efforts at American Rivers. Patrick received his B.A. in History at the University of Maryland. Located in the Washington, DC area, Patrick spends his free time running in the woods and tinkering with vintage cars.

Trang Ly


Trang Ly, Project Manager, has over a decade of experience working in non-profit organizations. Prior to working at Firefly Partners, she has held marketing and database management positions at St. Mary’s Food Bank Alliance and the Desert Botanical Garden, where she helped to implement and maintain various direct mail and online marketing campaigns. Trang currently resides in Phoenix, Arizona where she enjoys hosting themed parties, traveling, and indulging her shopping addiction.

Deb Swider


Deb Swider, Support Manager, has more than ten years experience in the nonprofit sector and considers herself lucky enough to work with some great organizations like the FreestoreFoodbank, Best Friends Animal Society and as the Director of eMarketing for the ASPCA. When not working, you will find her outside without any form of technology in hand and with usually at least one of her five dogs, camping, paddle-boarding, hiking, rock climbing or just hanging out.

Michelle Wilczynski


Michelle Wilczynski, Senior Project Manager, has several years of online communications, media, and advocacy experience within the workforce development community. Prior to joining Firefly, Michelle served as Senior Communications Associate for National Skills Coalition where managed all online communications efforts and press activities and helped craft the Coalition’s policy and political messages. In addition to being a political news junkie, she enjoys reading, running and exploring her new hometown of Pittsburgh.

Matt Young


Matt Young, Project Manager, has a wealth of experience in the nonprofit and educational sectors. An IT professional by trade, he has had the unique opportunity to manage successful projects from every angle. Before joining Firefly, Matt was responsible for development and support of the National Brain Tumor Society's online presence, delivering everything from monthly e-newsletters to fundraising sites for dozens of nationwide walks, runs and races. Based in Austin, Matt spends his free time as an amateur ice hockey player and professional restaurant patron.

Technical Services

Nathan Allen


Nathan Allen, Senior Web Developer, has been designing and building websites for over a decade. Prior to Firefly, he was the Web & Multimedia Manager at Homes for Our Troops, where he was responsible for all things relating to their Internet presence. Based in Providence, Nathan is passionate about learning new things and providing online solutions to nonprofits. When Nathan isn't online, he enjoys painting, cooking, and traveling.

Leslie Beck


Leslie Beck, Web Developer, has more than 10 years of non-profit experience. Before joining Firefly, she worked as the Director of Internet Operations with American Rivers, a national river conservation organization. In this role she was responsible for creating and driving the organization’s online communications strategy and for management of the American River website. When Leslie isn’t busy helping non-profits she fills her time downhill skiing, reading and getting out on rivers.

Cheryl Herrick


Cheryl Herrick, Web Developer, has over a decade of experience in website development and online marketing. Prior to joining Firefly, Cheryl was the online manager for the American Diabetes Association’s Southfield, Michigan office where she managed the fundraising strategy for statewide TeamRaiser events. Cheryl’s past work experience also includes the role of web designer for Leader Dogs for the Blind where she was responsible for both website development and online marketing. When offline, Cheryl enjoys spending time with her family and making crafty gifts for friends.

Coralie Meade Rodriguez


Junior Web Developer Coralie Rodriguez brings more than a decade of online production experience with nonprofit organizations. Most recently with UNICEF USA as Interactive Marketing Officer, Coralie was responsible for the production of all online materials, including all properties, e-communications, and interactive media. Coralie is committed to improving the effectiveness of nonprofits using a variety of online technologies.

Scott Pinkelman


Scott Pinkelman, Junior Web Developer, has eight years of experience in non-profit technology. Scott has built a variety of websites for non-profit organizations and small business as well as worked to bridge the digital divide in Philadelphia. In addition to learning new digital technologies, Scott enjoys roasting coffee, reading history books, and hiking.