A reengagement campaign can be an effective way to connect with some of your inactive email subscribers. Before you hit send, here’s what you need to know.
Posts for Tag "email"
How you can use email performance data to improve your communications strategy.
Highlights from the last 12 months.
How to use segmentation and personalization to get more from your emails.
Ask yourself these questions to make sure your automated emails stay up-to-date.
Tips for getting your house file in order.
Three findings from this year's report that align with Firefly Partners best practices.
New Legislation from the European Union and why it matters to U.S. organizations.
Is it possible the email message you sent is being seen in more than 15,000 ways? Yes, it's very possible. Find out why.
A one-size fits all welcome series may be leaving out some powerful opportunities to engage. Here's a few ways to kick it up a notch!
You just need a few ingredients in order to create a welcome series that will leave your supporters yearning for seconds.
How do you know if your emails are earning a passing grade when it comes to computer screens, mobile devices and beyond?
The Firefly team has ideas to get your organization in tip top shape this year. And it doesn't involve going to the gym...
Clicking the send button on an email marketing message to be a tiny bit nerve-wracking. Chill out with these tips.
Going mobile: it's a non-negotiable. Here's two ways to get your email in shape.